Barkings! | The SmallDog Apple Blog

A blog about our business, our industry, and our lives. You'll find posts from everyone at Small Dog and if the dogs could blog, they'd be here too!

Apple announced some changes to the 12-inch MacBook and 13-inch MacBook Air this week. Let’s talk about the MacBook Air first. Apple discontinued the 13-inch MacBook Air models that had 4GB of RAM and made them sport 8GB. There were no other changes to this model but the additional RAM comes at no additional cost as Apple doubled the RAM but kept the price the same at $999 for the 128GB SSD unit and $1299 for the 256GB SSD.

With just this minor update to the MacBook Air we can speculate that perhaps this unit is on its way out within the next year. The MacBook Air does not have the Retina display nor does it support the latest in Intel mobile processors. On the other hand, it is Apple’s best selling laptop.

The changes to the MacBook were more significant. They added a Rose Gold (er…pink) color which might actually be a nice option for some. More importantly, Apple went to the new sixth-generation dual-core Intel Core M processors which run at clock speeds up to 1.3 gigahertz, with Turbo Boost up to 3.1 gigahertz. The revamped notebooks also feature faster 1866 megahertz memory.

This new processor yields increases in performance from 15-20% in initial testing. With the Intel HD Graphics 515, the new MacBook has about 25 percent faster graphics performance. Speed has also been enhance with new, faster PCIe-based flash storage.

The lower power requirements and a slightly larger battery has also improved battery life, with the Apple claiming the new MacBook offers up to 10 hours of wireless surfing and up to 11 hours of movie watching.

While some were expecting additional ports or an improved FaceTime camera, these features did not make the cut.

We should have all the models in stock next week as well as some great deals on the newly discontinued models.

Previous Post:
Next Post: