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Best In Showroom | Blue Ribbon news from Small Dog's Retail Stores! | | 800-511-MACS
#110: Best in Showroom | April 2009



Welcome to another edition of Best in Showroom! Emily here, writing for this month’s edition of the latest news from our retail stores. It’s been a while since I’ve written for Best in Showroom, so I’ll introduce myself: I am the Assistant Manager for the Waitsfield Phone/Web and Retail sales.

I have been a member of the Small Dog team for many years, but until recently have been behind the scenes working in our phone and web sales department. In the past year, our phone and web sales department has moved right next door to the Waitsfield retail store to better serve all of our customers no matter how they choose to purchase from us.

Over the past month, a lot of new and exciting announcements have come from Apple. New iMacs, Mac minis, Mac Pros and shuffles are starting to come through our doors. Of all the recent product announcements, I think the most exciting upgrade is the Mac mini. I have always felt that this machine has been widely underestimated by many users, and it fits more customers’ needs than many models in other product lines.

The Mac mini really serves a diverse range of customers from basic users, PC switchers, to customers looking for a secondary work station or media center in their home. We have the latest revision to the Mac mini on display in our stores and I encourage customers to come in and see just how much this little powerhouse can offer!

We have lots of great specials this month, so read on for those as well as some great reviews of some of these new products. For everyone in the sales department, thank you for reading and we look forward to seeing you on your next visit to either of our retail stores.


New iPod Shuffles are here!
By Gary Peters, S. Burlington Assistant Manager

The newest generation shuffles offer 4GB of space to load up with your favorite tunes, and now allow multiple playlists! Apple’s redesign has made the smallest iPod even smaller, moving the controls to the earbud cord.

They’re priced to move at just $79.99 and are available in black or silver. For more information, check out Jim’s review below and then stop in to our Waitsfield or South Burlington store today!

The Stylish New Shuffle with VoiceOver
By Jim Overman, Waitsfield Sales Associate

The release of the new iPod shuffle appears to be a much more mature version that its predecessor. Gone are the rainbow of colors, replaced with a very classy silver or black. The small square design is gone as well. The new design is rectangular in shape and at on 1.8” tall and .3” thin, and weighing less than a half of an ounce, the new shuffle is smaller than most house keys.

Another upgrade to the shuffle is its storage capacity, jumping from the one or two gigabyte option straight to a full four. Giving users up to 1,000 different songs on a small, light weight, iPod with a flash drive for memory that provides skip less playback. The coolest addition to the shuffle by far though, is VoiceOver. VoiceOver is a new feature where the shuffle will tell you, with the touch of a button the artist and song title for the track that is currently playing.

The addition of VoiceOver also allows for multiple playlists and will announce their titles when you are choosing between them. With the relocation of the volume and track controls on the earbud cord the new shuffle really can be clipped anywhere. Come into either our South Burlington or Waitsfield showroom to see and hear the stylish new shuffle for yourself!

Check out the video review Bryan did on our YouTube channel!

Our 3rd Annual eWaste Recycling Event: 4/18/09
By Kali Hilke

The 3rd Annual FREE eWaste Recycling Event will be held on Saturday, April 18 from 9am – 1pm at S. Burlington High School in S. Burlington, VT.

This year’s event is brought to you by Small Dog Electronics in partnership with Ben & Jerry’s, Green Mountain Coffee, SymQuest, Seventh Generation, Chittenden Bank, Chroma Technology, Waitsfield and Champlain Valley Telecom, Canon, HP, FileMaker, LaCie, Kingston, CSWD, Boloco, Hall Communications, PMG and WeRecycle.

Note that this is a residential recycling event only. Business loads will not be accepted. See our website for more details, including a list of accepted/unaccepted materials.

For more information on our ewaste initiatives, our event, ewaste statistics as well as national ewaste recycling resources, click here.

Skype + iPhone. Finally!
By Matt Klein, Service Operations Manager

With the introduction of the iTunes App Store some time ago, the iPhone and iPod touch became even more useful devices. Anyone could be an iPhone developer and get their software onto the App store, and thousands of people have done just that. My iPod touch has five pages of Apps ranging from Pandora, for free music streaming; to Air Sharing, which makes the iPod essentially a wireless hard drive and network browser; to TextGuru, a full-featured text editor that includes copy and paste functions.

Skype released its own App late last night, and the blogosphere is buzzing with reviews and commentary. Skype has been around for quite some time, and is a robust instant messaging, video conferencing, and voice over internet protocol (VOIP) phone service with software available for Mac and Windows users. The Skype App allows you to place free calls to other Skype users on your iPhone or pay a nominal by-the-minute fee to call any landline in the world.

Initial reports suggest that the Skype App works well. It is not as fully featured as the computer-based client software, however. For one, there is not a video conference function. Also, it is not possible to have Skype remain active in the background while your iPhone is sleeping, making it impractical–useless, really–for incoming calls.

And, presumably to appease the mobile carriers worldwide, Skype works only while connected to a terrestrial Wi-Fi network. It will not, and probably never will, work over the phone companies’ 3G networks, even though the networks could handle the additional traffic with aplomb. After all, the phone companies are essentially the ones buying the iPhones!


Product of the Month: April 2009

Arriving in stores SOON… Flip Video Ultra Camcorder

Small Dog Electronics now carries the brilliantly easy to use (and fun) Flip Ultra series of video cameras!

The 60-Minute Flip Video Ultra Camcorder lets you capture the everyday moments that happen anywhere and share them with friends and family everywhere.

Come in and check it out!

In 5 colors from $129.99

April Rebates

Featured Rebates

Purchase Apple Final Cut Studio 2 and receive a $150 instant rebate, plus Free Shipping!

Final Cut Studio 2 is the must-have upgrade to Apple’s award-winning video and audio production suite. With six powerful applications, each designed specifically for editors, Final Cut Studio 2 puts everything you need in a single box.

iWORK ’09
Buy any new Mac and save $30 via mail-in rebate on iWork! (Hurry, this offer ends Monday April 20!)

Apple’s amazing productivity suite for the Mac, iWork ’09 includes three applications: Pages ’09 for word processing with an incredible sense of style; Numbers ’09 for powerful, compelling spreadsheets made easy; and Keynote ’09 for cinema-quality presentations for everyone.

Buy any new Mac and save $30 via mail-in rebate on MobileMe! (Hurry, this offer ends Monday April 20!)

MobileMe is a piece of Apple software that keeps you organized! It keeps track of your email, contacts and calendar on your Mac, iPod touch or iPhone.

April Specials

Specials good until the end of the month or while supplies last. Come in to either of our retail locations for more details.

LaCie 500GB Hard Drive
Back up all your important files with this triple interface (FireWire/USB/eSATA) external hard drive designed by Neil Poulton.
Only $109.99

30% Off All Burton Bags!
Closeouts on all Burton inventory… be sure to grab the last of the 2008 styles before they’re gone!

Incipio Feather Case for iPhone 3G – Black
“…if you’re looking for a super-thin shell, Feather is definitely one of our top picks.”“–

Measuring less than 1mm thin, Feather is ideal for the iPhone user seeking inconspicuous, first-class protection!

Made of an ultra light, ultra strong polymer for light as a feather, form-fitting durable protection without the added bulk. An all-around awesome case!
Only $19.99

Flip Mino Digital Camcorder (black), + FREE Neoprene Soft Pouch!
The Flip video Mino has built in video editing and sharing software. However, on a Mac you can also use iMovie ’08 and ’09 to edit and share. They are a perfect gift for mom, dad or your favorite graduate!
Only $179.99

Don’t forget to mention this newsletter when you come in!