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Best In Showroom | Blue Ribbon news from Small Dog's Retail Stores! | | 800-511-MACS
#113: Best in Showroom | July 2009



Great news! Vermont has announced not one, but two tax holidays: August 22, 2009 and March 6th, 2010 (both fall on Saturdays). This means that any purchase (up to $2,000) will be tax-free! What great timing with back-to-school coming up—it’s a great reason to step into a Mac.

We were pleased to see the new additions to the Apple notebook family! The MacBook Pro now has two 13in options which start at $1199.99! Apple also revamped the specs on the rest of the MacBook Pro line; check them out here. This means there is a $999 option in the MacBook family. We also have previous generation MacBooks with closeout pricing starting at $899.99!

At our South Burlington location we have just added more classes! We have Absolute Mac Basics available for those of you who are just getting acquainted with your new Mac and Mac Basics Level 2 for those of you who feel comfortable navigating on your Mac and want to learn more about the core Mac OS Leopard (10.5) applications! Check out class dates here.

Don’t forget! Small Dog has 1st generation 16GB iPod touches in stock for $209.99. You can get 16GB of space for LESS than a current gen 8GB iPod touch! An upgrade to the new iPhone OS 3.0 software is only $9.95 through iTunes.

Our retail stores will be open Friday, July 3rd until 4PM and we will be closed Saturday, July 4th. Enjoy your 4th of July weekend… I know we will!

Katie, JJ and the rest of the Small Dog family!

WatchDog Consulting Services
By Rob Amon, Sales & Consulting Manager

Did you know that Small Dog offers on-site Consulting in your home or office?

I would like to take a moment and introduce Small Dog’s WatchDog Consulting team. Our Mac Consultants, Jason and Rebecca, are both Apple Certified Mac Technicians (ACTC) who can help you with a wide range of support—from setting up your printer to configuring your business network.

Whether your business is strictly a Mac environment, all Windows or even a mixture of the two, Small Dog Electronics can provide the consulting support that you need. We have over 20 years of experience in the computer business!

To make an appointment or schedule a free evaluation, contact me, Rob Amon, at

For more information about our Consulting services, visit or call 1-800-511-6227 ×512.

Data Recovery vs. Backing Up
By Matt Klein, Service Operations Manager

One of the toughest things a technician has to do is tell customers that their hard drive has failed and recovering the data will likely cost thousands of dollars. A Small Dog customer brought in her 24-inch iMac earlier this month because it would not start up. It was on the bench and diagnosed as a failed hard drive a few hours later, and we contacted her with a few options: replace the hard drive under warranty and return the failed drive to Apple, or send the drive to DriveSavers for professional recovery.

DriveSavers is widely acknowledged as the most capable and best-equipped data recovery firm in the world, and our customer was happy to receive an external hard drive with 100% of her data mere days after sending in the toasted one. She was not happy about the bill, though, which was more than the cost of her computer!

We spoke at length on the phone about how all hard drives fail eventually and how she needs to have a backup system in place. She clearly understood what I was saying, and I made it clear that our conversation was not really about sales but about her protection. No backup drive was purchased.

Three weeks later, the warranty hard drive replacement has failed again. She didn’t back it up and has lost three weeks of work and simply cannot afford the pricey recovery again.

David Lerner, an owner of the preeminent New York City Apple Specialist and repair shop Tekserve, has in his email signature “May you have 1,000 backups and never need one.” It’s a mantra we all should take seriously.

This is just one more sad story about 100% preventable data loss. Do yourself a favor and get a Time Capsule, an external drive, email important documents to yourself or stash them on your iDisk. A $200 Time Capsule is much cheaper than a $2200 data recovery!

Time Capsule 500GB from $199.99
Time Capsule 1TB from $349.99
(be sure to click the green links on the following product pages to view all specials)

For more tips, tricks, and news at Small Dog, sign up for our Tech Tails or Kibbles & Bytes newsletters at

July Contests
By Katie Wilhite, S. Burlington Manager

Nothing But NOODLES iPod nano Contest:

Small Dog Electronics and Nothing But NOODLES are partnering up to give YOU a free iPod nano! Enter at our South Burlington location or Nothing But NOODLES for the chance to win one of the following prizes:

1st Place – Silver 8GB iPod nano
2nd Place – $50 Gift Card to Nothing But NOODLES
3rd Place – $15 iTunes Card

Read more about Nothing But NOODLES here.

Higher Ground iPod shuffle Contest:

Small Dog Electronics and Higher Ground are teaming up to offer you the chance to win a Green iPod shuffle, tickets to Les Claypool on July 12th, and a Les Claypool bundle of goodies!

Sign up to enter at:

More on Higher Ground.

(Trade) In With the Old... When You Get the New!
By Katie Wilhite, S. Burlington Manager

Looking to get a new iPod or Mac? Why not trade-in your older Apple equipment towards the purchase of new Apple stuff! Contact us at 800-511-MACS, email or stop in at either of our retail locations to get more information!

Visit for more info and specifications on our trade in program.


Product of The Month: July 2009

Agent18 iPod/iPhone Cases

Get $5.00 off all Agent18 iPod and iPhone Cases!

Click here to view what we have, then come on in to grab one (or two)!

Offer valid in-store only.

Mac to School Bundle

School is coming before you know it, so be prepared!

We’ve created a Mac to School Essentials Bundle for MacBook + MacBook Pro 13in that will put everything you need together in one package AND save you money ($80, to be exact)!

Bundle includes: iWork, AppleCare, Surge Protector, Ethernet Patch Cable, 2GB Flash Drive, and MacBook Sleeve.

View it here; come on in to buy!

M-Audio Closeout Sale

We’re having a great sale on M-Audio gear this month!

Do you need a MIDI Keyboard controller or recording interface for your digital recording studio setup? We have some great 49, 61, and 88 key controllers, USB and MIDI recording interfaces, microphones, and more…

Come check out our selection and save a few bucks on some good gear today!

July Class Schedule

Each class is taught by an Apple Product Professional and features take-home materials.

Absolute Mac Basics:
Sunday, July 5th 2009: 5:15pm-6:45pm

Absolute Mac Basics:
Sunday, July 19th 2009: 5:15pm-6:45pm

Mac Basics Level 2:
Sunday, July 26th 2009: 5:15pm-6:45pm

For a detailed description of our classes, find out more here.

July Specials

iPod touch 16GB

Parallels Desktop for Mac 4.0: Small Dog is donating $10 to the VT Food Bank for every copy sold!

Time Capsule 500GB

Lacie 500GB & 1TB Neil Poulton Hard Drives w/USB
$79.99 & $109.99

Lenntek Sonix Earphones – Red

Canon MP190 – $34.99
Offer valid in-store only.