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Best In Showroom | Blue Ribbon news from Small Dog's Retail Stores! | | 800-511-MACS
#131: Best in Showroom | October 2010


Happy Fall!

Fall is here, as is our Grand Opening in Manchester NH!

This Fall we encourage everyone to get out, enjoy the colors, visit your local apple orchards and travel south to the Mall of New Hampshire in Manchester, NH! Small Dog is growing and we extremely excited about our third retail store. We will have a Grand Opening celebration on Saturday October 9th. During the day and all throughout the week we will have a number of specials and giveaways, including drawings for 14 iPod nanos, an iMac and more.

Join the party and visit our newest retail location—at the very least, it’s a gorgeous drive down! Learn more at

No matter how many years I have lived in Vermont, it seems that literally overnight the trees seems to turn color all at once, and this year is no exception. You start to notice trees beginning to change in some areas as early as August and you know that once again, Fall is here. Driving around this past weekend, it seemed that the roadsides and mountains were lighting up with color everywhere I looked.

Have a wonderful October, and we hope to see you in the store!

Emily and the Waitsfield team

The New iPod shuffle and nano
By Emily Dolloff, Waitsfield Store Manager

It’s been a while since Apple revised any of the iPods, and a few weeks ago, we saw some major changes to many in the line. The iPod touch saw its first major change since its original release with the addition of HD video recording and Face Time, to name a few. The nano and the shuffle changed most drastically, though, with completely new form factors and features.

For many customers, the nano and the shuffle are now closely matched products. Both feature a convenient built-in belt clip, both are very small in size and are easily clipped to clothing/bags, etc. and both models come in a variety of colors. However, the similarities between the two models stop here.

The shuffle is still the perfect solution for the athletic iPod user looking for something small, lightweight and simple to use. A great improvement was made to the shuffle by reverting back to a style seen a few years ago (rarely, if ever, has this happened in Apple history!). The shuffle once again has the clickwheel on the iPod itself, rather than on the headphones.

Apple did keep the VoiceOver feature, which is great for finding your playlists and identifying artists. The shuffle also works great for Podcasts, so don’t limit yourself to just music! Unfortunately, the one thing that the shuffle is not great for is audio books (due to both the lack of screen and capacity size), so if you’re an avid audio book listener you might want to consider the nano instead.

Speaking of the nano, it now features a whole new look and a touch screen that is very similar to the iPod touch. You simply swipe your finger on the screen to navigate through different options on the screen and tap an icon to select a feature such as music, audio books, photos and radio. One thing Apple omitted: the iPod nano no longer includes a video camera—perhaps because the small, shuffle-like form factor is not really conducive for video playback. If you’re looking for video capabilities, you’ll want to look at the iPod touch.

The iPod nano still uses Apple’s dock connector, so it will fit into most third party docking stations, stereos, and any other accessory that utilizes that connection. Of course, it is still compatible with any device, headphones or headsets that use the standard 3.5mm port.

iPod nanos and iPod shuffles are in stock (though supplies are somewhat limited initially due to popularity), so stop in and check them out!

In-Store Lessons
By Emily Dolloff, Waitsfield Store Manager

Many of our customers who come into our retails stores are first time Mac users and it’s not uncommon that many feel a bit overwhelmed with the idea of a new computer and computer system to learn.

To help our customers, we offer beginner lessons on a regular basis on Sundays in our South Burlington retail store. We realize it’s not always the best time and location for many of our customers, so in addition to the group class, we also have in-store lessons available in all our retail stores. Many customers find this to either be a great follow up to the the group class, or another option to increase your computer knowledge and comfort with your purchase.

At our retail stores, we offer by-appointment-only 20 minute one-on-one lessons for $39.99. Typically, we can accommodate a customer the same week they call. We can usually cover 2-3 basic computer operations or how-tos on a piece of Apple software. If 20 minutes is not enough time or you need further help, we also have hour long consults available for $89.99.

This kind of one-on-one help is usually best-suited for customers who have multiple detailed questions about software, their Mac or those who are having trouble with a piece of equipment. If you’re not sure how long you will need, just come in or give us a call so that we can determine what would be best for you.

To schedule an in-store lesson, simply call 800-511-6227 and select option 1!

4th Annual Free Recycling Event!
By Emily Dolloff

For the 4th year in a row we are very excited to once again offer a free electronic waste recycling day. This event continues to grow for us and has become hugely successful, each year it seems we manage to recycle more than the previous year and each year think we can’t top the year before.

In fact this event has become so incredibly success that this year we will offer this event in 2 locations! On Saturday October 23rd we will be offering free electronic recycling in both Vermont and New Hampshire. Without the incredible support from the community an event as large as this would not be possible, so start your fall cleaning now and drop off your unwanted electronics for FREE.

  • WHEN: Saturday, October 23 from 9am – 3pm
  • WHERE: Mall of New Hampshire in Manchester, NH and Ben & Jerry’s Headquarters in S. Burlington, VT

Help us keep all of this toxic stuff out of our waterways and landfills!

For a complete list of acceptable items and further details about the event (including our pledge to recycle responsibly in the US) visit:


Apples to iPods

The Vermont Department of Tourism is holding their 4th Annual Apples to iPods event in Vermont’s apple orchards again this year!

If you find a wooden apple in any of the participating orchards, you could win an iPod nano, touch, classic or even an iPad! View their website for more details or contact 1-800-VERMONT!

Product of the Month: October 2010

We have a great selection of LaCie backup drives in stock at all our retail stores!

We say it all the time, but it never gets old: BACK UP BACK UP BACK UP!

Check out what we have in stock—a hard drive is one of the most important (but yet most often forgotten) items you can buy with your new Mac!

Classes: October 2010

Absolute Mac Basics
S. Burlington – Sun. 10/10/10 5:15pm to 6:45pm

Mac Basics Level Two
S. Burlington – Sun. 10/17/10 5:15pm to 6:45pm

Sign up here or in-store!

Free In-Store Seminars: October 2010

Every Saturday, we hold free seminars in our S. Burlington store. Come in for more details!

2pm: Pages
4pm: iPad

2pm: Mail
4pm: iPad

2pm: iChat
4pm: iPad

2pm: iTunes + App Store
4pm: iPad

October Specials

$5 off AppleCare for any iPod with purchase of new iPod

$5 off an in-store 20 minute lesson with purchase of new Mac

Closeout savings on a 15-inch MacBook Pro 2.8GHz machine: $1679.99

Click here for details and specs on this MacBook Pro offer!

Be sure to mention Best in Showroom when you purchase any of these specials!

October Coupon

Save $10 on the purchase of any LaCie back up drive when you buy a new computer or AppleCare!