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Best In Showroom | Blue Ribbon news from Small Dog's Retail Stores! | | 800-511-MACS
#144: Best in Showroom | September 2011


Greetings from Manchester, NH!

Contrary to the intent of Hurricane Irene, we ARE staying (mostly) afloat! The Manchester store made it through without a scratch, but Vermont, as many of you know, took more of a hit.

Between flooding, mud, broken bridges and closed roads, we’ve been short-staffed but operational nonetheless! If you want to contribute to aid and relief, here are two great organizations to check out:

It’s not too late for back-to-school savings! Purchase AppleCare with any new Mac and receive a 4th year of labor coverage, one free year of Top Dog Plus membership and a $50 gift card for the store! This is a valuable savings that will be sure to help you through your education!

It’s that time of year again! Don’t let your old and broken electronics collect dust in your basement or attic. In 2007, we initiated a free ewaste recycling day in honor of Earth Day on April 22. We recycled over 55 tons of waste in one day in the event’s inaugural year!

In 2008 and 2009, our events brought in over 130 tons over the span of 5 hours. Our 2010 events in South Burlington, VT and Manchester, NH brought in over 100 tons from 1,800 carloads! Join us for our upcoming eWaste events to make them the best yet!

2011 Fall eWaste Events
September 24th 9:00am-2:00pm: Ben & Jerry’s on Community Ave
October 8th 9:00am-2:00pm: Manchester, NH in the Mall of NH Food Court parking lot

- Steve and the Manchester Retail Team

Updated Time Capsule
By Matt Klein, Service Operations Manager

I picked up a 2TB Time Capsule to replace my aging wireless backup solution.

It works as advertised: fast wireless, better performance with mixed 802.11n and a/b/g devices connected simultaneously, gigabit ethernet, and USB expansion for a printer, extra hard drive, etc. with the use of a hub.

A huge part of the value of this device is its extremely simple administration using AirPort Utility, which is already installed in your Mac’s Utilities folder. Another nice touch is automatic notification of firmware updates.

Some say the price is too high for what it does, but I’m more than willing to pay for its simple “it just works” Apple-ness and its durable server-grade hard drive… not to mention that it’s covered by my AppleCare in case anything goes wrong.

Twelve South BookBook for iPhone
By B.J. Jeralds, Manchester Store Assistant Manager

Twelve South has always made interesting and creative products that catch your eye and are innovative. Their newest product has certainly lived up to the Twelve South standard. The BookBook Case for iPhone is one of the best cases I have ever owned. 

The BookBook for iPhone also incorporates a wallet into the case as well. Not only does this case hold your iPhone, but it also holds your ID, two credit cards and a small amount of cash. It’s not really large enough to replace an entire wallet, but it is great for a night out on the town or a lifesaver for those times when you forget your wallet. 

The BookBook is made of genuine leather with a great distressed look. The book style of the case makes texting a little bit easier because the surface allows for better grip. It has also made reading books in apps like iBook easier. The leather surrounding gives the phone protection from dropping and scratching when the cover is shut. 

As with any case, it does have a few drawbacks but nothing that really prevents it from being an amazing case. One drawback is that, in order to keep the look of a book, there is no back hole for the rear camera.

To take a picture you need to actually push the phone from the bottom out of the case to reveal the camera. This makes taking quick pics a pain but something you can get used to. There is also a little bulk added to the phone, but heck, your back pocket thanks you because it’s also a wallet.

Magic Trackpad and Lion
By Will Frascella, Manchester Store Manager

Many of us are slowly making the transition to Lion (OS X 10.7). One of the first things you’ll notice is the amount of gesture controls that have been built in to the OS.

When you first launch Lion, you’re prompted to a screen that demos all the new features. Now it shows these features with either a Magic Mouse or Magic Trackpad, so what’s best?

It’s a tough decision. Customers with iMacs most likely already have the Magic Mouse and aren’t too anxious to go out and grab another mouse. Customers with new MacBook Pros already have a trackpad, so this decision is mostly for those running a Mac desktop. I just purchased the new Mac Mini and decided to go with the Magic Trackpad.

Why? Simple: the experience Apple was aiming for with Lion (I believe) was to incorporate the touch features from their iOS devices, meaning things like pinch-to-zoom, Launchpad and rotating are only capable on the Magic Trackpad.

Rumors have surfaced that Apple may move strictly to the Magic Trackpad because of this. I would agree that to gain the full experience of Lion a Magic Trackpad is needed.

Come check out the advantages at your local Small Dog Electronics retail location!

Jobs Resigns as CEO
By Stephanie Reich, Web Publications Specialist

As you may have heard, last week Apple announced that Steve Jobs has resigned as Chief Executive Officer of the company and Tim Cook, former Chief Operating Officer, has been named his successor per a previously determined succession plan.

Read the details on our blog, Barkings!


iPad Users: Come Join the Fun!

iPad Social

Small Dog Electronics’ Waitsfield location will be holding a free iPad Social on Thursday, September 22 at 6pm.

Bring your iPad, your favorite apps, your iPad questions and any friends who want to tag along!

Join us for a special after-hours event and enjoy drinks, food and fun while chatting about your favorite Apple device.

Please RSVP by email to Waitsfield Store Manager Emily Kenyon if you plan to attend.

September '11 | Classes

Mac Basics
South Burlington Store

Sunday 09/04/11
5:15pm to 7:00pm

Sunday 09/25/11
5:15pm to 7:00pm

iPhoto 2011 Unleashed
South Burlington Store

Sunday 09/18/11
5:15 to 6:45pm

Click here to register, or come into the store for more details about the classes we offer in South Burlington.

September '11 | Specials

Mention BIS and Save 10% on these products!

Quirky Swiveling Surge Protector

Tired of those large power plugs not fitting on your surge protector?

The Swiveling Surge Protector creates enough space for even the largest power plug.

LaCie Slim DVD Drive

Need a SuperDrive with DVD reading and burning capacity?

Enter LaCie’s Slim DVD Drive, a portable optical drive that works great with laptops and desktops alike.

Moshi iLynx


Tired of having to reach behind your iMac to attach USB or FireWire cables all the time?

The Moshi iLynx FireWire/USB hub is styled to sit right on the foot of your iMac and brings four USB 2.0 and two FireWire 800 ports within reach.

September '11 | Coupon