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Best In Showroom | Blue Ribbon news from Small Dog's Retail Stores! | | 800-511-MACS
#150: Best in Showroom | February 2012


Happy February!

With the holidays firmly behind us, life in Small Dog Electronics in South Burlington is slowly returning to normalcy.

The gray days of February are always ripe with speculation amongst Apple enthusiasts as we wait for the Next Big Thing. I don’t go a day without taking a call with a customer inquiring about the as-of-yet unannounced iPad 3 and the seemingly always-just-around-the-corner iPhone 5.

Last week, Apple unveiled their vision for the iPad as an educational tool. The response was generally enthusiasm tinged with controversy regarding a certain part of Apple’s licensing terms that comes bundled with their free iBooks Author software. I’ll leave the debating for the pundits, but none can deny that Apple’s announcement is an exciting and radical approach to the distribution of education content. If Apple’s approach is even half as successful as it has been for music, movies, television, and Apps it will transform not just the textbook industry but education as a whole.

So keep your eyes out Apple fans, no doubt Apple has some exciting tricks up their sleeves for 2012. Anyone else still dreaming of that touch screen iMac? Take a break from the cold and come visit us for a little wild speculation, to take advantage of our February Valentine specials (more on that and more in this issue) or just to watch us crash our awesome Helo TC helicopter.

- Peter and the S. Burlington retail team,

Griffin HELO TC Helicopter Review
By Seth Beebe, Sales Associate, S. Burlington

The Griffin HELO Touch-Controlled Helicopter is probably the coolest iOS controlled device we’ve seen to date. With one simple app download and a quick charge, you can take to the skies (or rather just below the ceiling in your living room).

To turn your iPhone into a remote control, you first need to download the free Helo TC app from the App Store. After that, put 4 AAA batteries into the Helo TC flight deck, insert the plug into the headphone jack, and then slide your iPhone into the flight deck. The flight deck includes the infrared transmitters needed for wireless communication with the Helo TC helicopter.

The only other thing you need to complete setup is to charge up the (rechargeable) batteries inside the Helo TC. This is as easy as plugging in the included USB charger into the helicopter and a USB port and waiting about 35 minutes until the LED goes off to indicate a full charge.

Now you’re ready to start flying! On the one side of the screen is the throttle control, and you just slide it up until you take flight. Then use the joystick control on the right to steer the helicopter. It is even more fun to fly it using motion control, where you tilt your iPhone (or iPod touch or iPad) forward, backward, and side-to-side to control the steering.

Now you might be asking yourself why you need a helicopter you can control with your iDevice. Well, there are many good reasons! Such as…making relevant Arnold Schwarzenegger references (“GET TO THE CHOPPA!”), performing tactical missions with little green army men, or my favorite: scaring your roommate.

Overall, the Helo TC is fun to fly, simple to use and would make a great gift for the Apple enthusiast in your life or as a gift to brighten up the dark days of February.

In-stock at $49.99. Come in and see us fly it and pick one up!

Want $15? And a Chance to Win an iPad?
By Kali Hilke, Web Marketing/Publications Manager

…like us on Facebook and enter to win our Kissing Photo contest for a $15 Gift Card and a chance to win an iPad!

Follow the directions below carefully—here are the details you need to enter:

  • Become a fan of Small Dog Electronics on Facebook (if you’re not already).
  • Submit a “kissing” photo to from now until February 6th.
  • Make sure you include your full name, address and best contact info because every person who submits a photo and is a fan of ours on Facebook will receive a $15 gift card to Small Dog Electronics!
  • From February 6th-10th, we will post all of the entries in a photo album; the one with the most “likes” by 11:59PM ET on the 10th will win an iPad!

View our Facebook page here!

A Boy Enters Limbo...
By Lonnie Isham, Assistant Manager, S. Burlington

I’ve always had a soft spot for indie games. Starting with Braid, I’ve been a fan of indie titles for many years. I never had the chance to play Limbo when the game was first released for the XBOX 360 in 2010, but just looking at screenshots of the game, I could tell that it was unlike anything I had ever seen before.

I had to play this game, and was worried that it wouldn’t be available to a MAC or PC user. For a while it wasn’t, but as of this year, it’s available to Mac users. (And it was definitely worth the wait.)

Here’s how it works: You control a boy who’s searching for his sister. Along the way, he travels through a forest that has many traps and has a gigantic spider living within it, to a crumbling city that has very few human inhabitants.

The game literally exists in the shadows, and there is very little sound to speak of—except for the crunching of the ground beneath your feet. It’s a very cool game, but it may not be for everyone due to its darker look and subject matter. However, for those of you looking for a unique gaming experience, don’t hesitate to give this game a try.

Limbo is available on the Mac App Store for $9.99 and on Steam for $9.99.


Valentine's Day Limited Time Specials!

Come in between February 4th – 14th and take advantage of the following:

  • 50% off any Hammerhead Back Cover
  • 50% off any Hammerhead Case for iPhone or iPod
  • $10 off Black Apple Smart Cover

All promos are while supplies last—in-stock inventory may vary by store.

Classes | February 2012

Absolute Mac Basics at S. Burlington:

Sunday, February 5th,
5:15PM – 6:45PM

Sunday, February 19th,
5:15PM – 6:45PM

Monthly Specials | 02.12

These specials are valid throughout the month of February, or while supplies last.

$10 Off All Women in Business Bags

Nairobi Leather Laptop Tote
Was $81.88; Now $71.99

Liberator Laptop Tote
Was $49.99; Now $39.99

$10 Off Hammerhead Hard Shell for iPad 2 (any color)
Was $39.99; Now $29.99

NEW: Instant $50 rebate on AppleCare when purchased with a new Mac!

$10 off Incase Nylon Sling Sleeve for 15” MacBook Pro
Was $39.99; Now $29.99