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Best In Showroom | Blue Ribbon news from Small Dog's Retail Stores! | | 800-511-MACS
#183: Best in Showroom | November 2014


Welcome to Stick Season
By Stephen Andrews, Sales Associate, Waitsfield

Stick season is officially here and the temperatures have been dropping. I took the long way to work today so I could check out the snow on the top half of our local ski areas and will be dusting off my tuning equipment to start getting our skis ready for the season! While I love the fall, I live here to ski, and can’t wait for the snow!

It’s not just the snow that has us excited around the office ( OK not everyone is thrilled about the coming snow ) but we are also very busy finalizing our holiday promotions and specials! We have lots of new products coming in like bags from Osprey, new speakers from AudioEngine, Budsleeves and more! We will be announcing our Holiday promotions and specials very soon so stay tuned.

Thanks for your continued support of Small Dog, and enjoy this quiet time before the craziness of the holidays arrives!

Stephen Andrews

Putting a Spotlight on Domestic Violence
By Emily Giddings, Sales Associate, Rutland

Did you know that one in four women and one in seven men will experience domestic violence during their lifetime? October is Domestic Violence Awareness Month, and Small Dog has spent it fundraising for our local shelters.

On Monday, October 27th Small Dog Rutland held an event dedicated to the Rutland County Women’s Network and Shelter (RCWN). The night started off with introductions by Jennifer Yakunovich who is the Administrative Director at the shelter. Jenn Firpo, legal advocate for the RCWN, introduced a couple who recently thwarted a domestic violence situation and gave them recognition and applause. Mayor of Rutland, Christopher Louras, offered supportive words to anyone involved in ending domestic violence and read a proclamation officially declaring this month as Domestic Violence Awareness Month in Rutland. The group then went outside and held a candlelight vigil to honor all the survivors of domestic violence.

The event also featured a fundraising raffle. Two ChillBoxes, two Beats Solo headphones, and a purple Coach Bag were raffled off earning the shelter an additional $202 in proceeds. Good karma showed up at the end of the night when the woman who foiled the domestic violence situation here in Rutland ended up being the raffle winner of the Coach Bag!

We appreciate all the support that the community has given all of our stores over the month from Burlington to Key West and together we raised Over $10,000 for Domestic Violence Awareness!

New iPad Air 2 and iPad mini 3!
By Emily Dolloff

The third generation of iPad mini is here and gets Touch ID! However, aside from the Touch ID, it’s not changing a whole lot. The major visual difference is the addition of a Touch ID sensor like the new iPad Air has. The new mini is still using the A7 processor, and the rear camera is only 5 megapixels compared to the Air 2’s 8MP sensor. Like the iPad Air, the iPad mini 3 is available in silver, space gray, and is now also available in gold. The base 16GB model will sell for $399 and inventory is available now! For anyone who does not care about having the very latest tablet, Apple is also keeping both the original iPad mini and the iPad mini 2 (formerly the iPad mini with Retina display) and giving them a substantial price cut. That means you can buy an iPad mini 2 for $299 and up, and the original mini is only $249.

iPad Air 2 is the thinnest iPad to date at 6.1 millimeters, or 18 percent thinner than the original iPad Air. The new A8X chip is 40 percent faster than its predecessor and Apple says the device’s graphics are processed 2.5 times faster. The rear camera is 8 megapixels, significantly improved over its predecessor, and is able to shoot slow-motion video and time lapses for the first time. The front camera has improved face detection and a “burst selfies” mode. iPad Air is also getting customers’ most-requested feature: Touch ID for fingerprint access to your device and the increasing number of apps that take advantage of it. But, while you can use Touch ID to make Apple Pay purchases online, you can’t use it IRL (in real life) which indicates that the iPad Air does not have an NFC chip. The device starts at $499 for the 16GB wifi-only version, $599 gets you 64GB, and $699 gets you 128GB. As usual, add $130 for cellular LTE-enabled versions. The cellular enabled iPad Air 2s, they are ready out of the box for AT&T, T-Mobile and Sprint. Verizon users will need to contact Verizon or visit your location Verizon store.

The iMac with Retina 5K has arrived!
By Emily Dolloff

Apple’s all-in-one desktop recently received an amazing upgrade in the 27 inch model. The 27 inch iMac now offers a resolution of 5120 pixels by 2880 pixels, or 14.7 million total pixels! That’s SEVEN TIMES as many as you would find in a high-definition television! Despite the added pixels, the iMac remains thin at 5 millimeters. We are lucky enough here at Small Dog to have this incredible machine on display and customers and staff alike have all been agog as they admire how incredible images look on the display! The 5K iMac starts at $2499.99 and features a 3.5GHz quad-core Intel Core i5 Turbo Boost up to 3.9GHz, 8gb of RAM, a 1TB fusion drive and the AMD Radeon R9 M290× 2GB video card. We are sure this machine is popping up on many Christmas lists this year! We do expect high demand for this amazing machine, so if you are thinking of checking it off your holiday gift giving list we recommend putting an order in today!


Welcome Riley!

Last week we welcomed our newest staff member, Riley Sullivan, to the South Burlington retail crew! Riley went to school for video production, he’s an active Mac user, and a Vermont native, so obviously he’s also a snowboarder. He recently picked up a new iPhone 6 and he’s loving the updated camera and larger display. In just a few short weeks he is already a certified Apple specialist. If you stop by the South Burlington location make sure to say “hi!” and welcome him to our team! 

Phone Calls on your Mac?

If you haven’t upgraded to Yosemite, the latest version of OS X for your Mac, I highly recommend it. In addition to a beautiful new interface, it has a host of new features that will improve your experience with your computer. One of my favorites is Phone Calls. In a nutshell you can now take and make phone calls from your Mac. If your phone is on iOS 8, the two devices are on the same WiFi network, and they are logged into the same iCloud account, you are ready to go! From there you can initiate calls from your Contacts or from a valid phone number detected by Safari while surfing the web. Need to hit the road in the middle of a call? Hand it off to the phone and you are on your way. And yes, this functionality does apply to Messages as well! As with any OS X upgrade make sure your computer meets Apple’s system requirements, that all of your devices and software are Yosemite compatible, and back up your data prior to upgrading!

Tech Talk 101

Intro to iOS 8 Wednesday November 12th from 7pm-8pm at 100 Dorset Street in South Burlington

Reservations REQUIRED…see below for details.

We are thrilled to see how popular these free sessions are. When we first came up with the idea of these free lessons we thought we would be happy if 10-15 people attended the events. We never imagined that these events would sell out in minutes! We recognize that many people are not able to attend because of how fast the available seats are reserved, so we are looking at ways to allow for more people to attend! Stay tuned for more information after the holidays, but until then, be on the lookout for our email blast letting everyone know when and how to sign up for the November 12th session. This will be our only November event and will resume them again after the Holiday season.

Mac Mini gets faster and a Fusion drive

It’s been two years since we saw an update to Apple’s little desktop computer: the Mac mini. This machine has finally received the kind of specs bump you’d expect after so long. Among other new features, it has new 4th-generation Intel processors and two Thunderbolt 2 ports. The base model carries a 1.4 GHz dual-core Intel Core i5 processor, Intel HD Graphics 5000 graphics processor, a 500GB hard drive, and 4GB of memory. The top-of-the-line model has a 2.8 GHz dual-core processor, Iris graphics processor, 8GB of memory, and a 1TB fusion drive. As an added bonus, as Phil Schiller says it is “the world’s most energy-efficient computer.” While the internals might be new, the design still looks a lot like its small, silver 2012 counterpart, and it seems to occupy the same position as a low-cost, low-profile alternative to the iMac. It’s going to start shipping today starting at just $499!