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#193: Best in Showroom | September 2015, Apple Event Announcements


September is here!
By Joe Lytton

We have been very busy here at Small Dog this summer with everyone traveling and getting geared for back to school. Summer is coming to an end, but there is still so much to look forward to! Apple had some pretty fantastic announcements last week from the iPad Pro to the new iPhone 6s. There is a lot to look forward to in the coming weeks. It’s hard to believe it’s already time for some early holiday planning, but with the recent announcements just made, it’s gearing up to be a very busy and exciting holiday season.

Apple announced the highly anticipated iPad Pro with its giant 12.9-inch display with 2,732 × 2,048 pixels, powered by the new A9X processor and featuring a new 4 speaker system to guarantee a whole new experience when watching movies on the iPad. Pricing will start at $799 for the 32GB WiFi model and 128GB WiFi model will run $949. The cellular LTE 128GB model costs just $1,079.

The long awaited revision to Apple TV finally came as well! With amazing new features like the App Store now built-in, and a new touchscreen remote and Siri interface, searching for anything is a breeze. Pricing will start at $149 for the 32GB model and $199 for the 64GB model. The iPhone 6S and 6S Plus were announced as well with amazing new features like 3D touch, a new 12MP camera, front screen Retina flash, new processor upgrades and so much more. These upgrades bring a new experience and first time ever features that will change our lives.

Apple also announced the iPad Mini 4, the Apple Pencil and smart keyboard case for the new iPad Pro which we will be covering more in future editions of Best in Show here at Small Dog so stay tuned…

Joel Lyton

Siri and Apple TV
By Jim Overman

There are many new exciting features to the Apple TV which make me think that it is time for an upgrade, but my favorite has to be the addition of Siri. In fact, the whole remote is pretty darn cool. It features a new glass touch surface remote that allows for easy maneuvering around the screen, just like an iPhone or iPad. Back to Siri, though. Siri is now able to do universal searches across iTunes, Netflix, Hulu and more for you favorite actor, director or genre. My very favorite part though is that if you ask Siri ‘What did they say?’, the Apple TV will automatically scroll back fifteen seconds and turn on closed captioning. I am particularly excited because when I watch Doctor Who I am doing this manually myself at least six or seven times per episode. No joke. It will be nice to just be able to ‘ask and receive’ as they say. The new Apple TV will actually come with two sizes of built-in storage. There will be a 32GB model for $149.99 and a 64GB for $199.99. Apple plans to start shipping in late October. I would say it is going to be on my holiday wish list but I am not sure I can I hold out that long!

Will's thoughts on Apple Announcements
By Will Frascella

Hope always runs high in the office when an Apple Event is coming. What will be announced? What do you want to see come out? Are you going to get the new ______? As we all know Apple doesn’t tell us or anyone what is coming. Rumor sites continuously post what they believe to be coming out, but even those sites can’t predict everything that will be announced. So the event has happened, new products have been announced, questions have been answered, what do I think?

I won’t go over in detail what came out. But I will share what I thought of some of the updates and new products. The iPad Pro will be a product unlike anything we’ve seen. Its size, screen resolution and Apple’s take on accessories will be far beyond what we’ve seen so far form previous iPads and accessories from third-party manufacturers. I realize talking about accessories may seem odd in regards to the iPad Pro announcement but as always their accessories, like their main products, are groundbreaking. The smart keyboard case utilizes the same breakthrough key cap design that came with the MacBook. If you have used the MacBook keyboard you know what I’m talking about. They also used similar technology to the MagSafe to power the keyboard through the iPad Pro. For me though, the most exciting piece was the Apple Pencil. It will be the most powerful stylus on the market and it utilizes a Lightning connector to recharge from the iPad Pro. Why do I care about something so simple? Because it’s the first time Apple has used the Lighting connector for such a purpose. The Lighting port carries amazing technology within it, so seeing it used like this hopefully points at what will come with Lightning. Maybe the next Beats Headphones will plug in via Lightning.

iPhone 6S: I can’t even begin to describe how happy I was to see these updates. 3D touch now makes the iPhone even more capable of tasks that we’ve come to use daily on our laptops. Think of it as a right click for the iPhone. You can now access more content on the same screen you’re used to seeing with the same tool you’ve always used, your finger. The Camera! Will that just make the Go Pro obsolete? Ok I won’t be mounting the iPhone 6S on my helmet anytime soon but with 4K and 12 megapixels I’m sure people will be using them in place of GoPro, SLRs and video cameras. Fight over the idea of “s” models with your friends but either way this is a huge update for the iPhone 6. I’ve written several times how much I enjoy having an iPhone because of its camera and this has only exemplified that point.

Overall I was impressed with all the new products. Could some things have been better? Always. I would have preferred Apple’s new USB-C standard on the iPad Pro as it’s a pro device. The customer using it will most likely want to use other pro equipment such as hard drives, networking over ethernet, and pro audio equipment. As I said, the Apple TV update lends endless capabilities to come but would have loved to see more TV networks signing on to the HBO and Showtime philosophy of monthly subscriptions to gain access to their content. To be a nerd, I’m most excited to see how the Lightning connecter is being used. It’s an amazing connector and is underutilized by just recharging your iPhone or iPad. With it now on the Apple Pencil and Apple TV remote I’m excited to see what’s next. Will I soon be plugging my new Beats Studio with Lightning connector into my Apple TV Remote for noise canceling audio while the rest of the house is fast asleep? We’ll see…


People, Planet, Profit

At Small Dog we have a huge commitment to our triple bottom line of People, Planet and Profit. Sure we are about selling the latest and greatest Apple technology and ensuring that our customers walk out the door with the knowledge and confidence they need to get their new products up and running, but we are also passionate about the people in our community and our planet. Employees at Small Dog have a job requirement to volunteer one day a year for community service. Veteran employees have the option to up a month long sabbatical to pursue community service or education. Recently Tony Amenta took advantage of this company benefit and volunteered two weeks of his time to help Sinuosity build a new trail around Blueberry Lake in Warren Vermont.


September Specials available in store and online The daylight might be starting to fade, but you shouldn’t have to worry about the power for your iPhone or your iPad! We have a lot of portable charging options available in our retail stores and online for users on the go.

$5 Off Outdoor Tech Kodiak Mini Rugged Powerbank

$15 Off Just Mobile Top Gum Power Pack w/Charging Dock

$50 Off Lenmar Mutant 20,800mAh 4 Port USB Portable Power Pack

$30 Off OtterBox Resurgence Power Case for iPhones

Small Dog Instagram Contest Winner!

Recently we launched a contest giveaway via our Instagram. We asked our followers to take their best shot at capturing their Labor Day weekend adventures. The best photo submission won an Olioclip 4 in 1 Lens Congratulations to our winner @mtb802 for this amazing photo taken over Labor Day weekend!

Follow us at @hellosmalldog!